Address:
3/374 Pennant Hills Road, Pennant Hills NSW 2120
Call Us Today:
(02) 9980 5892

Unsubscribing Should Be As Simple As A Click, Or You Could Get In Trouble…

A customer may want to unsubscribe from your newsletters in their inbox for reasons as simple as quantity (too many emails coming in) or relevance (they do not need the product as much as they once did).

Businesses must provide their customers with a simple-to-use unsubscribe function. There must legally be in place a simple and straightforward process so that their subscribers can unsubscribe when they want to without jumping through more hoops in a bid to keep them subscribed.

Businesses are also unable to request personal information or force them to log in and create an account to unsubscribe – the process must be made to be as simple as one mouse-click to unsubscribe, and they’re done.

Breaching the regulation around the unsubscribe process of mailing lists can result in severe financial penalties of upwards of 6 figure sums; however, adhering to these rules promotes best-practice performance and outcomes.

Ensuring compliance according to the new laws is as simple as the following:

  • Use a one-click process, such as an opt-out link. Do not send a follow-up email, and don’t make customers jump through additional hoops to conclude the process.
  • Provide a global opt-out option, allowing customers the opportunity to be removed from all of your business’s lists at the click of a button.
  • Make the unsubscribe link evident so that people can find it easily. Give it prominence by positioning it at the top (with colour, font or size altered to stand out more) or adding a list-unsubscribe header to ensure your customers aren’t stuck trying to find it again.
  • Sign up to feedback loops (which report back on complaints lodged, allowing you to suppress complaints and keep a clean mailing list)
  • Avoid using read mores as it can hide unsubscribe links
  • If there is a survey re-direct after the customer unsubscribes, make sure the opt-out request is already applied. The process should allow subscribers to update their preferences as a way to opt back in.

Reviewing your email programme to ensure that they adhere to the Spam Regulations 2021 Act is the best approach to ensuring compliance. Employing these tips should also establish greater loyalty with customers, as they will trust that you are providing them with a way back out (and without blocking their exit).

If you’re someone who often finds it difficult to make large lump sum payments for goods or services, you may want to consider looking into “Buy Now Pay Later” services.

Buy now pay later essentially means that, rather than paying in a full lump sum payment for a product or services rendered, there may be an option to pay through instalments of a certain amount over a set period to make the sum of the full amount in total. This method should allow you to pay in full for the product or service without overly straining your finances – you pay back what you can, as agreed upon when you begin the buy now pay later service.

Some popular buy now pay later services include Afterpay, Zip Pay, Brightepay, and some credit card networks such as  Mastercard and Visa, can offer buy now pay later arrangements.

Though it can be a convenient, immediate solution, it may be challenging to juggle the necessary repayments with other financial commitments. It’s not always the most appropriate method for people, and you should bear in mind your situation and ability in paying back the amounts. 

Before you sign up, keep in mind: 

  • It becomes easier to overspend with buy now pay later services, so know your limits on what you can and can’t afford.
  • You will be charged fees and costs to use the service, which can add up to a princely sum in and of itself.
  • Keeping track of your payments can be tricky if you’ve signed up for multiple services.
  • It could affect your loan applications for a car or mortgage as lenders consider buy now pay later spending just as much as your credit score.
  • Late repayments can appear on your credit report, which affects your ability to borrow money in the future.
  • Layby can be a cheaper alternative to buy now pay later, with no account-keeping or late fees to consider

If you are someone who could make use of BNPL services, you may wish to:

  • Ensure that when using the BNPL service, you stick to a set limit on what you spend so that you can comfortably pay it back later. 
  • Aim only to have one BNPL account at a time to manage payments through, rather than confuse yourself with multiple payments across different providers.
  • Always budget for bills, loan payments and BNPL payments, and 
  • Rather than use your credit card for payments to your BNPL account, consider linking to your debit account instead.

If you would like assistance in planning your financial future, help in managing your budget or some friendly advice, see us for a chat about what we can do for you.

Testimonial

What our Client Say

John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier

David and Alison Parker

I have been consulting J L Noller and Co. (more specifically Jane) for six years and during this time I have found her to be professional, efficient and easy to discuss all accounting and taxation matters with. Her office team are all polite and friendly also.

David and Alison Parker

Business Owner

Carl Gillmore

I have used Jane & the team for the last 6 years for all of my business & personal accounting needs. They have always been professional, easy to talk to & available when we have needed assistance.

Carl Gillmore

Carl Gillmore Landscape

John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier