Address:
3/374 Pennant Hills Road, Pennant Hills NSW 2120
Call Us Today:
(02) 9980 5892

What Could Your Business Take From The Last Year & Turn Into A Branding Opportunity?

Are you thinking about creating your own small business, but trying to work out exactly how your niche talent could make it amidst the bustling competition of those around you? In a world dominated by freelancers with skills and abilities that might seem a little daunting, it’s important to find a way to break into and stand out among the crowd.

With COVID-19’s continued impact promoting the importance of interaction in a digital landscape, your business needs to take on the learnings of the past year and adapt to suit.

So what strategies might you be able to employ to make you and your business jump out to your prospective clients and customers?

Build A Strong Brand & Carve Out Your Niche In The Market

As any good business planner will tell you, building your brand is an integral part of the business process. You want your brand to be memorable for the right reasons to set yourself apart from your competitors in the eyes of your customers.

Think hard about what you’re looking for in how you represent your services to the world (digitally, offline, word of mouth etc.), and what you can do to improve the reception of your services to your customer base.

Know precisely who you are targeting your business’s service to (who needs them) and research the best ways to appeal to them with your brand.

Plan Your Marketing Strategy Out Thoroughly

Even if most of your business conducted is offline, an online presence is still a recommended and often required aspect that you need to consider for your business.

It’s paramount that your business is represented in the right way and on the right social media platforms. You will want your customers to associate your brand with high-quality service and content and want to share with others what you create.

Producing insightful and shareable blog posts and newsletters to promote on your website and social media channels will reinforce your business’s authority in the industry.

Customers Are Key

Create for your customers a robust and positive experience that compels users to leave fantastic reviews and ratings for your services. This will give the added benefit of creating a level of trust that will prompt new customers/users to trust you.

This might be as simple as creating a bot that assists your customers with finding information on the website that they’re looking for, follow-up emails to promote additional content or to follow through on how they found the experience,,

You can also build customer loyalty and relationships further with rewards for purchasing or a service guarantee to help build trust with new users.

Planning for your business’s future can help you in the here and now. You can consult with us for professional business planning advice if you’d like assistance with promoting growth in your business.

If you’re someone who often finds it difficult to make large lump sum payments for goods or services, you may want to consider looking into “Buy Now Pay Later” services.

Buy now pay later essentially means that, rather than paying in a full lump sum payment for a product or services rendered, there may be an option to pay through instalments of a certain amount over a set period to make the sum of the full amount in total. This method should allow you to pay in full for the product or service without overly straining your finances – you pay back what you can, as agreed upon when you begin the buy now pay later service.

Some popular buy now pay later services include Afterpay, Zip Pay, Brightepay, and some credit card networks such as  Mastercard and Visa, can offer buy now pay later arrangements.

Though it can be a convenient, immediate solution, it may be challenging to juggle the necessary repayments with other financial commitments. It’s not always the most appropriate method for people, and you should bear in mind your situation and ability in paying back the amounts. 

Before you sign up, keep in mind: 

  • It becomes easier to overspend with buy now pay later services, so know your limits on what you can and can’t afford.
  • You will be charged fees and costs to use the service, which can add up to a princely sum in and of itself.
  • Keeping track of your payments can be tricky if you’ve signed up for multiple services.
  • It could affect your loan applications for a car or mortgage as lenders consider buy now pay later spending just as much as your credit score.
  • Late repayments can appear on your credit report, which affects your ability to borrow money in the future.
  • Layby can be a cheaper alternative to buy now pay later, with no account-keeping or late fees to consider

If you are someone who could make use of BNPL services, you may wish to:

  • Ensure that when using the BNPL service, you stick to a set limit on what you spend so that you can comfortably pay it back later. 
  • Aim only to have one BNPL account at a time to manage payments through, rather than confuse yourself with multiple payments across different providers.
  • Always budget for bills, loan payments and BNPL payments, and 
  • Rather than use your credit card for payments to your BNPL account, consider linking to your debit account instead.

If you would like assistance in planning your financial future, help in managing your budget or some friendly advice, see us for a chat about what we can do for you.

Testimonial

What our Client Say

John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier

David and Alison Parker

I have been consulting J L Noller and Co. (more specifically Jane) for six years and during this time I have found her to be professional, efficient and easy to discuss all accounting and taxation matters with. Her office team are all polite and friendly also.

David and Alison Parker

Business Owner

Carl Gillmore

I have used Jane & the team for the last 6 years for all of my business & personal accounting needs. They have always been professional, easy to talk to & available when we have needed assistance.

Carl Gillmore

Carl Gillmore Landscape

John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier