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Marketing PR Strategies That Use Your Greatest Asset: The Employee

There’s nothing better than a quick and easy marketing strategy that boosts your business’s visibility. But are you using all of the PR strategies that are available to your business?

Small marketing initiatives can be just as effective as large-scale press conferences and advertising if handled effectively, and often far more affordable to small businesses.

Use the assets that you already have. A simple marketing strategy that your business can employ is, upon hiring new staff, encouraging them to promote the business on their personal social media. Turn your employees into your brand advocates. 

Their self-promotion of the brand will foster a better image of your business to their friends and audience, and give your products a spotlight in an alternate arena.

Gifting them branded accessories as a “congratulations” for starting their new job may lead to them linking back to your business – promoting a positive internal culture, a company value of appreciating your employees, and a spot of free advertising on top of it. You can also elect to gift your employees small products throughout the year (as a thank you, or congratulations for example) that they may have mentioned in passing.

Use your employee’s social media to your advantage. Create shareable moments that your employee would promote, such as company events, sports teams and other activities. These can be shared via social media or word of mouth and can feel far more authentic and personal than company-driven promotion.

You can also acknowledge your employee’s contributions and achievements on the business’s social media. This personalises the account, and grants faces to the brand. You can also choose to make these acknowledgements face to face, over internal channels (such as company newsletters) or on the public social media account of your company (such as LinkedIn or Facebook). This will enable the employee to share their success with others outside of work, including friends and family. It is also a great way to build brand reputation externally, and through networks outside of your own.

These PR strategies involve your employees, which is a resource you really should utilise more in your marketing. If you’ve built a strong internal culture for your business, your employees are more likely to take pride in their work and show off their achievements themselves.

Take the time to consider how you can strengthen your employee’s sense of belonging within your business culture – the benefits will speak for themselves.

If you’re someone who often finds it difficult to make large lump sum payments for goods or services, you may want to consider looking into “Buy Now Pay Later” services.

Buy now pay later essentially means that, rather than paying in a full lump sum payment for a product or services rendered, there may be an option to pay through instalments of a certain amount over a set period to make the sum of the full amount in total. This method should allow you to pay in full for the product or service without overly straining your finances – you pay back what you can, as agreed upon when you begin the buy now pay later service.

Some popular buy now pay later services include Afterpay, Zip Pay, Brightepay, and some credit card networks such as  Mastercard and Visa, can offer buy now pay later arrangements.

Though it can be a convenient, immediate solution, it may be challenging to juggle the necessary repayments with other financial commitments. It’s not always the most appropriate method for people, and you should bear in mind your situation and ability in paying back the amounts. 

Before you sign up, keep in mind: 

  • It becomes easier to overspend with buy now pay later services, so know your limits on what you can and can’t afford.
  • You will be charged fees and costs to use the service, which can add up to a princely sum in and of itself.
  • Keeping track of your payments can be tricky if you’ve signed up for multiple services.
  • It could affect your loan applications for a car or mortgage as lenders consider buy now pay later spending just as much as your credit score.
  • Late repayments can appear on your credit report, which affects your ability to borrow money in the future.
  • Layby can be a cheaper alternative to buy now pay later, with no account-keeping or late fees to consider

If you are someone who could make use of BNPL services, you may wish to:

  • Ensure that when using the BNPL service, you stick to a set limit on what you spend so that you can comfortably pay it back later. 
  • Aim only to have one BNPL account at a time to manage payments through, rather than confuse yourself with multiple payments across different providers.
  • Always budget for bills, loan payments and BNPL payments, and 
  • Rather than use your credit card for payments to your BNPL account, consider linking to your debit account instead.

If you would like assistance in planning your financial future, help in managing your budget or some friendly advice, see us for a chat about what we can do for you.

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John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier

David and Alison Parker

I have been consulting J L Noller and Co. (more specifically Jane) for six years and during this time I have found her to be professional, efficient and easy to discuss all accounting and taxation matters with. Her office team are all polite and friendly also.

David and Alison Parker

Business Owner

Carl Gillmore

I have used Jane & the team for the last 6 years for all of my business & personal accounting needs. They have always been professional, easy to talk to & available when we have needed assistance.

Carl Gillmore

Carl Gillmore Landscape

John Briggs

Jane Noller has been my accountant for the last 15 plus years. I can testify to Jane’s professionalism and expeditious manner in dealing with the day to day issues that surrounds our business accounting.

John Briggs

Registered Building Certifier